Tencent, ATR Unveil Partnership for 2012 Olympics
China’s largest web portal and the world’s leading source for news about the Olympics are joining forces ahead of London 2012.
Tencent unveiled its partnership withAround the Ringsduring a Thursday ceremony near the Olympic Green, hub of the 2008 Beijing Games.
“Tencent is the most important new media force in all of China, and Around the Rings is the most important website in the world covering news about the Olympics,” ATR founder and editor Ed Hula said in a video message filmed against the backdrop of Hyde Park, venue for marathon swimming and triathlon in 2012.
“Together, our partnership may deserve its own gold medal at the end of the Olympic Games.”